MANAGEMENT ACROSS VARIOUS AREAS
We offer thorough expertise in the following areas. The company has a team of professionals well versed in the activities listed below.
Our clients deserve nothing less than an objective partner who is vigilant in serving their interests. At Elite consulting Group, we work as that unbiased partner by selecting independent managers and other financial professionals that best meet the needs of the individuals and families whose Business interests, image and assets we manage.
By offering a full range of financial services to the partners, we provide sound investment advice, implement strategic planning, and utilize the expertise of our analysts to ensure our clients always have the upper hand.
We excel at
- Brand Management
- Corporate Image Management
- Market Research
Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.
Elite Consulting Group ensures that your brand maintains a lasting impression on your customers and also an edge over the competitions.
Branding is assembling of various marketing mix medium into a whole so as to give a company or a product an identity. It is nothing but capturing your customers mind with your brand name. It gives an image of an experienced, huge and reliable business.
We believe that branding as all about capturing the niche market for your product / service and about creating a confidence in the current and prospective customers’ minds that you are the unique solution to their problem. The aim of branding is to convey brand message vividly, create customer loyalty, persuade the buyer for the product, and establish an emotional connectivity with the customers. Branding forms customer perceptions about the product. It should raise customer expectations about the product. The primary aim of branding is to create differentiation.
We ensure that your brand is shifted to the Strong brands category so as to reduce customers’ perceived monetary, social and safety risks in buying goods/services. Strong brands have a high market share. The brand should be given good support so that it can sustain itself in long run. It is essential to manage all brands and build brand equity over a period of time. Here comes importance and usefulness of brand management.
Brand management helps in building a corporate image. A brand manager has to oversee overall brand performance. A successful brand can only be created if the brand management system is competent.
We have established Brands of national repute with our research and right strategy of publicity in various areas of media.
A corporate identity is the overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Every organization has a corporate image, whether it wants one or not. Corporate image management is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. When properly designed and managed, the corporate image will accurately reflect the level of the organization’s commitment to quality, excellence and relationships with its various constituents – including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. This is perhaps even truer for new and medium-sized businesses that must grapple for customer attention and the recruitment of financial and human resources without the aid of large communications budgets.
We offer training and interactive workshops in the corporate image related following topics
- Executive Image
- Professional Image Management
- Personal Impact
- Personal Branding
- Grooming, personal presentation and professional image management
Market research is any organized effort to gather information about target markets or customers. It is a very important component of strategy. The term is commonly interchanged with marketing research.
Market research is a key factor in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
Market research is a way of getting an overview of consumers’ wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research.
We at Elite consulting carry out market researches for our varied clients. This helps in getting better informed about the markets, opinions of customers and also forming future strategy.
We have significant experience in risk management. Our backgrounds are institutional and institutions are all about risk. Our highly trained staff navigates uncertain markets with a savvy combination of experience, insight, and time-tested formula to deliver consistent results. Elite Consulting identifies and manages threats that can severely impact your interests. We closely communicate with you about your needs and thereby manage, for you, market, liquidity, image and operational risk.
We always maintain sufficient levels of capital to support our views of risk in combination with client needs and directives. Our professional team helps you, the client, create an overall framework for making appropriate investment decisions with full transparency and reporting along the way.